Entrepreneurial Strategies for Dental Startups and Private Practices

Abstract

This study aimed to explore the entrepreneurial strategies employed by dental startups and private practices. This qualitative study utilized semi-structured interviews with 29 dental entrepreneurs from diverse countries, recruited through online announcements. Data collection continued until theoretical saturation was achieved. The interviews were conducted via video calls and analyzed using thematic analysis with NVivo software. The analysis followed an inductive approach, identifying key themes related to business model strategies, financial sustainability, patient engagement, and technological advancements. Thematic analysis revealed four main themes. In business model development, practitioners adopted various ownership models, service differentiation strategies, and scalability plans to enhance market positioning. Financial management strategies included securing diverse funding sources, optimizing operational costs, and diversifying revenue streams to mitigate risks. Patient acquisition and retention strategies emphasized digital marketing, referral programs, customer relationship management, and community outreach. Technological integration played a significant role, with practitioners adopting AI-driven diagnostics, telemedicine, and secure patient data management systems to improve efficiency and service delivery. The findings align with previous studies, highlighting the necessity of adaptive business strategies in modern dental practice. Entrepreneurial success in dental startups and private practices depends on a combination of strategic business planning, financial resilience, patient engagement, and technological innovation. Dentists must adopt diverse revenue models, leverage digital tools, and maintain a strong online presence to remain competitive. Future research should explore the financial sustainability of different business models and assess the long-term impact of technological advancements on dental entrepreneurship.